Marketing involves the integration of a number of essential strategic business activities: consumer needs assessment, marketing research, sales forecasting, competitive intelligence, product management, new product development, pricing, distribution, integrated marketing communications, and strategic market planning.
Today, a strong marketing skill set is a well-recognized necessity. Large corporations, the public service and not-for-profit organizations are increasingly aware of the necessity for effective marketing. In fact, every organization needs to communicate with its publics and requires marketing expertise. Consequently, career opportunities in marketing are extensive and diversified in both the public and private sector.
A marketing career might, for example, include employment with a retailer, an advertising agency, a market research consulting firm, a sports team, a financial institution, a government agency, an oil company, or any number of high-technology manufacturers.
Many marketing managers or directors have positions that are highly visible within their organizations because they play a major role in strategic planning. Most marketing positions involve some travel, domestic as well as international. Professional marketers are very unlikely to be "chained to their desks".
Specific application of these skills is dependent on the role, industry and size of the organization:
Please note some of these positions may require further training, certification or education. Check out the occupational profiles to review the full details for the occupations that interest you at alis.alberta.ca/occinfo
Formal Career Assessments like the Strong Interest Inventory and the Myers Briggs Type Indicator can be helpful tools for your career development. These assessments have been used for decades to help individuals choose a major, explore career options during and upon completion of a degree and to further understand yourself in relationship to the world of work. Inquire with Career Services if you are interested in these formal assessments.
Haskayne Career Centre
Scurfield Hall, 350