BUSN - Marketing and Consumer Research
Resources on marketing, market research, advertising rates and more
Advertising Rates, Circulation, Reach
Gale directory of publications and broadcast media by Call Number: Send this call number to your phone Z6951 .A97Publication Date: Published annuallyThis 5-volume set is arranged geographically. Canadian information is included in Volume 2. Includes newspapers, magazines, journals, radio stations, TV stations and cable systems. An excellent resource for advertising rates.
- Alberta Weekly Newspapers Association(Open Access)
Covers community newspapers in Alberta and the Northwest Territories. Includes Rate card and other rates information. - Television Bureau of Advertising(Open Access)
Covers major themes regarding television advertising in the U.S. The "Research" and "Trends" tabs are most helpful. Find TV Cost & CPM Trends, Media Comparisons etc. - Numeris (BBM Canada)(Open Access)
Numeris measures the media habits and behaviours of Canadians with respect to broadcasted audio and video media. The "Topline Data" tab provides extensive data on what Canadians are watching on television and listening to on their radios - NielsenNielsen is a global firm that studies consumers in over 100 countries to report on trends and habits worldwide. The "Reports" tab provides reports searchable by keyword or category.
- Zap2it.com(Open Access)
Various posts on TV ratings.