BUSN - SGMA 217
Bullet points
Look for the bullet point you are researching and you will find helpful tips and resources relevant to each point.
1. Company history and overview including industry
To meet the requirements of this project you will need to have a full understanding of the company you are researching as well as the industry in which it operates How would you determine the industry in which your company is involved (e.g. the company Westjet is part of the Airlines industry) |
Sources for company history and overview:
Sources for industry information
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2. How does the government have a specific impact on the company and the industry?
Remember that government legislation and regulation (rules, orders or laws) is directed at an industry and all the companies involved in that industry. Government legislation and regulation is not directed at a single company. Consider that a multinational company is subject to the governmental regulations of every country in which it operates. Consider that companies and industries can be impacted by different levels of government, for example, municipal (city), provincial or state and federal (national). |
Sources for information on government regulation:
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3. How have changes in social trends and demographic changes impacted the company
Social trends - consider the values, attitudes and lifestyles of the society in which the company operates.
Demographic trends - consider trends in
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Sources for information on social trends and demographic changes:
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4. How do company community relations initiatives and ethical behaviour benefit the community and society
Consider the corporate social responsibility and ethical behavior of your company. Is the company ethically responsible to the environment and society? Corporate social responsibility encompasses responsibility of the company in 3 areas: environmental, social and governance
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Sources for information on corporate social responsibility/ethical behavior:
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5. Company stakeholder groups - what issues are most important and how does the company satisfy its stakeholders?
You are to choose 2 stakeholder groups. What are stakeholders?
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Sources for information on stakeholder groups
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6. Explain how changing technologies could be incorporated into its operations to become more efficient and effective
Consider the many different ways that companies use technology - communication, automation, supply chain management, operations management, marketing, sales, human resource management, e-commerce, etc.
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Sources for information on technology:
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7. Discuss the key elements of the company's corporate culture
Consider the company's values, philosophy, standards of behaviour etc.
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Sources for information on corporate culture:
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8. Primary products/services of the company and how the company ensures quality
First determine exactly what are the company's primary products or services Consider the many ways companies can improve the quality of their product or the delivery of that product or service - e.g. use of technology; automation; improvements in operations; supply chain management etc.
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Sources for information on product/service quality
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9. Company use of social media
Consider the various types of social media (Facebook, Twitter, Instagram, YouTube, LinkedIn etc.) and determine which of these are being employed by the company Consider how the company is using these formats - are they using this media for communication? marketing? recruitment? e-commerce? other purposes? |
Sources for information on company use of social media: |
10. Recent issues that have impacted the company and the industry
You are looking for 2 recent issues that would impact the company and 2 different issues that would impact the industry Consider that issues that impact the company may be internal issues (labour disputes, organizational change, managerial change, supply chain changes, operational changes, controversies, mergers etc.) or they may be external issues such as competition, environmental issues etc. Issues that would impact the industry are issues that would affect not only your company but all the companies involved in that industry, for example, weather, economic crises, government regulations, labour shortages, global supply and demand issues, etc. |
Sources for information on recent issues impacting the company and industry
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11. Skills/qualifications that employers are looking for
You are looking for 3 independent sources that discuss the general skills or qualifications that employers find most valuable in their employees today. Professional magazines and news articles often discuss latest trends including those related to careers and employment. You also need to find out what skills/qualifications the company you are auditing is looking for. To do this, examine a few job postings from the company's career page.
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Sources for information on what companies are looking for in new employees:
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12. Career page marketing message
Examine the company's career page in detail from the perspective of a potential employee (imagine that you are considering employment at your company) What kind of message are you receiving from these pages? What impression do you get about the work environment, career opportunities, about the company culture etc. How is the company marketing itself to prospective employees |
Sources for information on career page marketing message:
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- Last Updated: Oct 2, 2024 8:58 PM
- URL: https://libguides.ucalgary.ca/guides/SGMA217
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