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BUSN - Business Environment

This guide provides resources on the 6 areas that constitute the business environment - economic, technological, political/legal, competitive, social-cultural and environmental.

What is the economic environment

The economic environment applies to economic factors that impact the success or risks of a business venture. The economic environment includes economic indicators, the values of market indexes and other factors that influence consumer behaviour. The analysis may be applied to the local, provincial, state, national or global environment.


Flag-map of Alberta

GDP PPP Per Capita IMF 2008