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This research guide is designed to provide authoritative sources of information that will be helpful for your ENTI317 project.

Business Model Resources

What is a Business Model?
By Ovans, A. (2015, January 23). Retrieved from

How to design a winning business model
By Casadesus-Masanell, R & Ricart, J. E. (2011). Harvard Business Review, 89(1/2). 100-107. Retrieved from

Business model performance: five key drivers
By Haggège, M., Gauthier, C., & Rüling, C-C. (2017) "Business model performance: five key drivers", Journal of Business Strategy, 38(2), 6-15.

Business Model Canvas

Status of business model and electronic market research: An interview with Alexander Osterwalder
Rainer Alt, Hans-Dieter Zimmermann. Electronic Markets, 24 (4), December 2014, p. 243-249

Startup Tools (Steve Blank)
Scroll to find "Business Model Canvas"

The 20 Minute Business Plan: Business Model Canvas Made Easy By Cowan, A. Retrieved from

Business Model Canvas: A Simple Tool For Designing Innovative Business Models By Greenwald, T. Retrieved from