BUSN - Marketing and Consumer Research

Accessed through the Passport database, these reports are country-specific and provide a detailed analysis of demographics and all aspects of consumer life in that country.

View the list of subject areas to access relevant data or search by keyword.

This 5-volume set is arranged geographically. Canadian information is included in Volume 2. Includes newspapers, magazines, journals, radio stations, TV stations and cable systems. An excellent resource for advertising rates.

A very informative site! use the "Insights" area to find detailed statistics regarding television as a form of media. Expand the "Resources" tab to find research, statistics, surveys and more. The "Canadian TV Landscape" is a very informative report.