Communication Studies

Qualitative Research Methods for Media Studies provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and online research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. Qualitative research does not offer easy answers, simple truths or precise measurements, but this book provides a comprehensive and accessible guide for those hoping to explore this rich vein of research methodology. With new case studies throughout, this new edition includes updated material on digital technologies, including discussion of doing online research and using data to give students the tools they need to work in today#65533;s convergent media environment.

The book is a comprehensive introduction to the application of statistical tools and techniques in media research.  "Media metrics" is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis. Key Features  #65533; Pioneering introductory text on media metrics, a method of measuring media variables #65533; Clear and easy-to-understand explanation of descriptive and inferential media variables and their use #65533; Complete coverage with relevant examples from media studies #65533; Review exercises, and extensive list of references #65533; Ideal companion for students and researchers in the fields of mass communication, media studies, communication studies, and journalism

The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research--both active and passive as well as quantitative and qualitative--in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and taken into account in media planning, advertising sales and social development campaigns. It shows how datasets are analysed and used. The statistical theories behind good quantitative research are explained in simple and accessible language. The book is intended for both media research scholars and practitioners.

Even as the pace of research increases, researchers do not exist in a bubble. Brilliantly attuned to the demands placed on today's researchers--people who want to stay on top of their job and still have a life--this book considers how students, academics, and professionals alike can save time and stress without compromising the quality of their work. Drawing on interviews with researchers as well as the author's extensive experience, this fully revised second edition of Helen Kara's Research and Evaluation for Busy Practitioners provides a wealth of practical advice on a range of topics like using social media and the diversity of available methodologies, including action research, arts-based methods, and digitally mediated research. Comprehensive, global in its scope, and supportive, this second edition is also accompanied by a fully revised and updated companion website, http://policypress.co.uk/resources/kara-research.