BUSN - Writing and Presenting
Reports for Business Research
Reports are issued by commecial vendors, think tanks, organizations, associations, research groups and more.
Intent: To provide comprehensive and current information to specific audiences such as market researchers, investors, entrepreneurs etc.
Here are some of the report types most commonly used in Business research.
Company reports
- provide information on a specific company
Industry reports
- provide information on an industry, often in a specific geographical area
- often include outlook or forecast for the industry
Analyst reports
- also referred to as "company research"
- produced by major financial investment firms, these reports are issued for the benefit of investors and financial advisors and discuss the current performance of a company, industry, commodity etc.
Market research reports
- produced by market research firms, these reports provide information about a market, product or service, target market, existing and potential customers, competitors and more.
Corporate social responsibility reports
- produced by organizations or self-published by corporations, these reports include information on a company's initiatives to act responsibly regarding its impact on the environment, community and society.
- these reports may include a rating system
Country reports
- provide country profiles and information on country commerce, doing business in foreign countries, economic indicators, government structure, society and culture, political risk etc.
Recommended databases to retrieve reports:
Company reports
Capital IQ (available in the Business Library and Trading Lab)
Business Source Complete - company profiles and SWOT analyses
Industry reports
Canadian
Business Source Complete - Marketline reports
International
IBISWorld USA/Canada/China
Business Source Complete - Marketline reports
Analyst reports
Market research reports
Corporate social responsibility reports
Country reports
- Last Updated: Aug 20, 2024 9:29 AM
- URL: https://libguides.ucalgary.ca/guides/business_communication
- Print Page Print Page