BUSN - Marketing and Consumer Research

ComScore provides in-depth analysis of the digital world. Includes a "Data mine" that provides data and analysis at the regional and country levels as well as by topic. The site is also searchable by keyword. The reports are free, but you need to provide some information via a form in order to access them.

(Open Access)
Conducts research to provide insights and analysis into the issues, attitudes and trends shaping America and the world. Use the tabs to locate information on "social trends", "internet & tech" etc. or search by keyword.

"... there is no easy, one-size-fits-all solution for social media marketing. Instead, companies must tailor their social media marketing strategies to fit their products."

(Open Access)
Conducted by comScore, the global study provides insight into online shoppers' behaviors and preferences from six regions including the U.S., Asia, Europe, Canada, Mexico and Brazil.

Search using keywords like "social media" "social marketing" etc. to find useful articles, such as "Getting engaged in the world of social media"; "Social media for B2B organizations" and others.

Find articles and other resources on social media in marketing. Search the website by keywords such as "social media" "social marketing" "digital marketing" etc.

This study surveyed over 5200 marketers with the goal of understanding how they are using social media to grow and promote their businesses.