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BUSN - ENTI 317

This research guide is designed to provide authoritative sources of information that will be helpful for your ENTI317 project.

What is Competitive Analysis

Competitive analysis is an in-depth analysis of the main competitors in your marketplace, as well as their strengths, weakness, objectives and strategies. This analysis will help you determine strategies to improve your company's competitive advantage.

How to conduct and prepare a competitive analysis  By: Edward Lowe Foundation. This in-depth article describes what a competitive analysis is, and how to conduct one. It includes a checklist, as well as a list of additional resources.

Competitive analysis

These resources will help you identify companies involved in specific industry sectors or products. The pdf files are brief tutorials to help with these databases.

These resources will help you learn more about the industry sector you are considering. The pdf files are brief tutorials that will help you use these databases.

These resources are excellent sources for current news articles.