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BUSN - ENTI 317

This research guide is designed to provide authoritative sources of information that will be helpful for your ENTI317 project.

What is Market Research

Market research is all about "discovering the size of the market for a particular brand or product" ("Marketing Research", 2009). Researchers often look at two main types of information resources:

1. Demographics and statistical data

2. Consumer trends and lifestyle reports

 

Marketing Research. (2009). In Law, J.(Ed.), A Dictionary of Business and Management (5th ed.). Retrieved 3 Aug. 2017, from http://www.oxfordreference.com/view/10.1093/acref/9780199234899.001.0001/acref-9780199234899-e-3966.

Market Research