It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
This is an excellent resource from the Government of Canada that provides entrepreneurs with access to reliable, up-to-date and relevant information to help them start and grow their business. Provides extensive information on starting a business.
Discusses the major trends that are reshaping time use, leisure and culture activities among Canadians. The index tracks changes in eight quality of life categories or "domains" including community vitality, democratic engagement, education, environment, healthy populations, leisure and culture, living standards, and time use.
Research reports on the impact of the Internet and technology on American society. Although the research is based in the US it has many applications to the Canadian technological environment. Various types of technology and demographic groups are studied. Includes reports such as: | "The Rise of Networked Individuals and their role in the life of entrepreneurs"
The focus of CSLS is to "investigate trends in and determinants of productivity, living standards and economic and social well-being through research." Includes "Index of Economic Well-being", labour markets, productivity, industry sectors and more.
(Limited data available online)
PRIZM C2 provides 66 lifestyle types that describe the behaviour and mindset of Canadian consumers. Click on "Lifestyle lookup" to identify the segment that best describes your neighbourhood.
"Investigation and analysis of your competition and potential customer base are major components of a comprehensive market analysis. This checklist of resources for gathering market data provides perspective regarding common market research tools and methods".
This website includes a library of research articles, marketing research news, market research findings by industry sector, information on the market research process and conducting market research, analyzing statistics and survey data, a market research glossary and useful market research links.
Other research guides and websites that will be helpful for market research:
SAGE ResearchMethods also has quite a few resources that can help you develop your market research strategies. Just search for "market research" to find items that will help get you started.
SAGE ResearchMethods is a tool created to help researchers, faculty and students with their research projects. Users can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and other areas of research.