BUSN - Marketing and Consumer Research
Resources on marketing, market research, advertising rates and more
Books on Marketing Plans
Marketing Plans
- Canada Business NetworkThis is an excellent resource from the Government of Canada that provides entrepreneurs with access to reliable, up-to-date and relevant information to help them start and grow their business. Provides extensive information on starting a business.
- Developing a Marketing Plan (Missouri Small Business & Technology Development Centres / University of Missouri Enterprise Development Focus Team)(Open Access)
"Provide an overview of the importance of market research and analysis, product development, pricing, advertising, promotions, publicity, sales and customer service". - BPlans(Open Access)
Includes over 500 free sample Business Plans and also provides information on how to write a business plan and business plan templates. - Marketing Profs.com(Open Access)
This website provides marketing resources including marketing articles, guides, reports, podcasts, tutorials, current news, and more. - Mplans.com(Open Access)
How to write a marketing plan and a collection of sample marketing plans.
