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Centre for Career and Personal Development Degree Profiles

These degree profiles look at potential jobs, key skills & atributes, associations & professional development and great books which relate to each degree and its potential career path.

Entrepreneurship and Innovation

A concentration in Entrepreneurship and Innovation focuses on the startup and operation of high potential businesses. The key to any successful entrepreneurial venture is being prepared. This means doing your research, attending informational and networking events, and beginning to build your knowledge and connections in the industries connected to your business venture. Entrepreneurship is best learned through doing, so courses in this area offer hands-on experiences through projects that expose students to all aspects of business development.

The concentration in Entrepreneurship and Innovation allow students to study Principles of Entrepreneurship, Opportunity Identification, New Venture Planning, and New Venture Start-Up.

Small or start-up companies post part-time, contract, and summer positions allow you the opportunity to use your entrepreneurial skills and experience life in a newly launched business.

Key Skills & Knowledge


Ambition: To build and create a profitable venture, entrepreneurs require a strong desire to achieve said goal; determination and hard work are required when starting from the ground up.

Goal Oriented: Understanding the importance of creating, pursuing and ultimately meeting realistic and tangible goals for the better of the business, clients, employees and other stakeholders.

Management skills/abilities: Planning and designing your own business requires the ability to not only manage your time or your projects, but also your expenses and incomes.

Passion: Whether a product, service or idea, an entrepreneur requires a strong passion for their business; this will reflect in their work and increase profits by engaging the customer/consumer.

Communication Skills: Promoting, building, and growing a business requires the ability to interact and communicate with many individuals such as stakeholders, investors and clients.

Sample Job Titles

Please note some of these positions may require further training, certification or education. Check out the occupational profiles to review the full details for the occupations that interest you at

  • Alternative health products
  • Biometrics or high-tech security
  • Business Consultant/Analyst
  • Chief Operations Officer (COO)
  • Diet/exercise expert
  • Eco products
  • Education services/products
  • Financial advisor/retirement planner
  • Home improvement contractor
  • Medical tourism
  • Organic or specialty foods
  • Recycling technology
  • Research and development

Potential Industries

  • Technology and Health
  • Any and all industries

Associations & Professional Development

Did you know?

Formal Career Assessments like the Strong Interest Inventory and the Myers Briggs Type Indicator can be helpful tools for your career development.  These assessments have been used for decades to help individuals choose a major, explore career options during and upon completion of a degree and to further understand yourself in relationship to the world of work.  Inquire with Career Services if you are interested in these formal assessments.

Featured Books

Key Contacts

Faculty Contact

Haskayne School of Business
Scurfield Hall, 351
T: 403.220.6593

Haskayne Career Centre
Scurfield Hall, 350
T: 403.220.6743

Career Services
MacEwan Student Centre, Room 188
T: 403.220.8020