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Centre for Career and Personal Development Degree Profiles

These degree profiles look at potential jobs, key skills & atributes, associations & professional development and great books which relate to each degree and its potential career path.


Marketing involves the integration of a number of essential strategic business activities: consumer needs assessment, marketing research, sales forecasting, competitive intelligence, product management, new product development, pricing, distribution, integrated marketing communications and strategic market planning.

Today, a strong marketing skill set is a well-recognized necessity. Large corporations, the public service and not-for-profit organizations are increasingly aware of the necessity for effective marketing. In fact, every organization needs to communicate with its publics and requires marketing expertise. Consequently, career opportunities in marketing are extensive and diversified in both the public and private sector.

A marketing career might, for example, include employment with a retailer, an advertising agency, a market research consulting firm, a sports team, a financial institution, a government agency, an oil company or any number of high-technology manufacturers.

Many marketing managers or directors have positions that are highly visible within their organizations because they play a major role in strategic planning. Most marketing positions involve some travel, domestic as well as international. Professional marketers are very unlikely to be "chained to their desks".

Key Skills & Knowledge

Specific application of these skills is dependent on the role, industry and size of the organization:

  • Analyzing complex consumer data
  • Commercial awareness
  • Creativity
  • Critical Thinking
  • Event Planning/Production
  • Interest in people/consumers
  • Interpersonal skills
  • IT skills
  • Organizational skills
  • Problem solving
  • Project management skills
  • Social Media knowledge and skills
  • Teamwork
  • Time management

Sample Job Titles

Please note some of these positions may require further training, certification or education. Check out the occupational profiles to review the full details for the occupations that interest you at

  • Account Representative
  • Advertising Copywriter 
  • Brand Manager
  • Business Analyst
  • Category Development Account Manager
  • Chief Marketing Officer
  • Communications Coordinator
  • Digital Marketing Manager
  • Economic Development Officer
  • Graphic Designer
  • Information Architect
  • Market Analyst
  • Marketing Assistant/Coordinator
  • Market Research Analyst
  • Marketing Consultant
  • Online Community Managers
  • Product Strategist
  • Public Relations Coordinator
  • Vice President, Marketing

Potential Industries

  • Agriculture
  • Banking and Finance
  • Education
  • Finance
  • Government
  • Manufacturing
  • Not for Profits
  • Any firm with a product/service/idea

Did you know?

Formal Career Assessments like the Strong Interest Inventory and the Myers Briggs Type Indicator can be helpful tools for your career development.  These assessments have been used for decades to help individuals choose a major, explore career options during and upon completion of a degree and to further understand yourself in relationship to the world of work.  Inquire with Career Services if you are interested in these formal assessments.

Featured Books

Key Contacts

Faculty Contact

Haskayne School of Business
Scurfield Hall, 351
T: 403.220.6593

Haskayne Career Centre
Scurfield Hall, 350
T: 403.220.6743

Career Services
MacEwan Student Centre, Room 188
T: 403.220.8020