BUSN - Master's Programs in Business (MBA, EMBA, GEEMBA)

Accessed through the Passport database, these reports are country-specific and provide a detailed analysis of demographics and all aspects of consumer life in that country.

Consumer Trends Report (2005) presents past and current economic and marketplace trends of relevance to consumers. Intermittently Industry Canada releases updates related to specific themes.

Statistics Canada analyzes historical data to highlight some of the sweeping changes that have had a lasting impact on Canadian society and economy.

This is an excellent resource from the Government of Canada that provides entrepreneurs with access to reliable, up-to-date and relevant information to help them start and grow their business. Provides extensive information on starting a business.

Discusses the major trends that are reshaping time use, leisure and culture activities among Canadians. The index tracks changes in eight quality of life categories or "domains" including community vitality, democratic engagement, education, environment, healthy populations, leisure and culture, living standards, and time use.

The focus of CSLS is to "investigate trends in and determinants of productivity, living standards and economic and social well-being through research."
Includes "Index of Economic Well-being", labour markets, productivity, industry sectors and more.

Find data about the U.S., such as Census data, maps and population, demographic, and economic data.

(Open Access)
Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.

Provided by the Social Science Data Analysis Network (SSDAN) at the University of Michigan, this tool studies U.S. demographic trends based on the 2010 U.S. Census. Provides charts and trends, maps, rankings and segregation data and includes historical data.

(Open Access)
This website includes a library of research articles, marketing research news, market research findings by industry sector, information on the market research process and conducting market research, analyzing statistics and survey data, a market research glossary and useful market research links.

(Open Access)
Published by Deloitte this 2011 report examines how trends in consumer values, needs and behaviors will shape
consumer spending patterns, attitudes and the world of consumers more broadly.

(Open Access)
Published by Deloitte, this report explores eight of the key trends impacting today’s consumer and shaping the consumer of the future.

Social and demographic trends project studies, behaviors and attitudes of Americans in key realms of their lives, including family, community, health, finance, work and leisure. Includes the PEW Internet and American Life Project which reports on the impact of the Internet and technology on American society.

"Investigation and analysis of your competition and potential customer base are major components of a comprehensive market analysis. This checklist of resources for gathering market data provides perspective regarding common market research tools and methods".