BUSN - Master's Programs in Business (MBA, EMBA, GEEMBA)

Information on using the Library to access print and electronic resources to help with MBA/EMBA courses and projects.

Trade Literature

TRADE JOURNALS

Written by industry professionals
Also referred to as "applied literature"
Catchy titles
Glossy pictures
Hardly any citations, no bibliographies

Use these databases for practitioner and trade periodicals:

Business Source Complete This link opens in a new window
- This link opens in a new window
Business Source® Complete contains far more active, peer-reviewed, business related journals than any other database currently available. To limit your search to trade literature, perform the search and when the results screen appears, use the "Source Type" limiter in the left sidebar to select "trade publications".
Business Source® Complete contains far more active, peer-reviewed, business related journals than any other database currently available. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals.
- This product supersedes Business Search Premier.
ProQuest One Business (formerly ABI / Business Premium Collection) This link opens in a new window
ABI Inform database contains a broad array of business information, from scholarly journals and dissertations, to company, industry and market focused trade news and features the latest news from top sources like the Wall Street Journal, Financial Times and The Economist. Widely recommended as an excellent source for all business disciplines and courses. You may limit your search results to articles in trade (industry) publications or magazines using the "Source Type" limiter after entering search terms.
ProQuest One Business is an intuitive and comprehensive business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more. Designed to help business researchers balance theoretical and practical learning, and acquire research skills that will make them successful in their courses and careers. ProQuest One Business content includes: company, industry, and country reports from providers such as Fitch Solutions and Economist Intelligence Unit, and in-depth analyst reports from J.P. Morgan; scholarly journals and ebook coverage from hundreds of publishers; full text of the three major global business news sources: The Wall Street Journal, the Economist, and the Financial Times; and a robust collection of videos.

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BUSN - Master's Programs in Business (MBA, EMBA, GEEMBA)

Trade Literature