Centre for Career and Personal Development Degree Profiles

Communication and Media Studies explores the ways in which communication constructs and reflects society and culture.

Public Relations: Knowledge of the role of public relations including how to develop a communications plan, write for various audiences and media; mediation between specialized areas within institutions; working under tight deadlines.

Communications Theory: Understanding of changes in communications technology over the centuries; communications media and their impact on society; development of mass media and their relevance to Canadian culture.

Communication: clear and persuasive communication; explaining, writing and presenting information succinctly; public speaking; compiling reports and essays; public speaking, debating and negotiating; technical writing; reporting and editing skills; attention to detail.

Interpersonal: Influencing and persuading individuals and groups; aptitude for leadership; cultural sensitivity with an ability to relate to people from different backgrounds.

Research: Qualitative and quantitative research; capacity to write many reports and fluctuate between reflective or persuasive style; data collection, processing and synthesis of vast amounts of data; interpretation of research and data.

Please note some of these positions may require further training, certification or education. Check out the occupational profiles to review the full details for the occupations that interest you at alis.alberta.ca/occinfo

• Association of Canadian Publishers
• Association for Progressive Communications
• Calgary Chamber of Commerce
• Canadian Association of Journalists
• Canadian Authors Association
• City and Regional Magazine Association
• Editors' Association of Canada
• International Association for Public Participation (IAP2)
• International Communication Association
• International Publishers Association
• Marketing Research and Intelligence Association (MRIA)
• National Communication Association
• National Newspaper Publishers Association
• National Speakers Association – they also have a monthly publication called SPEAK
• Professional Writers Association of Canada
• Society for Technical Communications (STC) Alberta Chapter
• Students in Communications (SIC)
• The Association of Fundraising Professionals (AFP)
• The Association for Women in Communications
• The Canadian Public Relations Society (CPRS)
• The International Association of Business Communicators (IABC)

Aligned Majors

English

Marketing

Film Studies

Formal Career Assessments like the Strong Interest Inventory and the Myers Briggs Type Indicator can be helpful tools for your career development.  These assessments have been used for decades to help individuals choose a major, explore career options during and upon completion of a degree and to further understand yourself in relationship to the world of work.  Inquire with Career Services if you are interested in these formal assessments.

Faculty Contact

Arts Students' Centre
Social Sciences Building, SS102
T: 403.220-6318
E: ascarts@ucalgary.ca
W: arts.ucalgary.ca/advising

Clubs on Campus:

Students in Communications 

Career Services
MacEwan Student Centre, Room 188
T: 403.220.8020
E: csstdnt@ucalgary.ca
W: ucalgary.ca/careers