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Centre for Career and Personal Development Degree Profiles

These degree profiles look at potential jobs, key skills & atributes, associations & professional development and great books which relate to each degree and its potential career path.

Communication and Media Studies

Communication and Media Studies explores the ways in which communication constructs and reflects society and culture.

Key Skills & Knowledge

Public Relations: Knowledge of the role of public relations including how to develop a communications plan, write for various audiences and media; mediation between specialized areas within institutions; working under tight deadlines.

Communications Theory: Understanding of changes in communications technology over the centuries; communications media and their impact on society; development of mass media and their relevance to Canadian culture.

Communication: clear and persuasive communication; explaining, writing and presenting information succinctly; public speaking; compiling reports and essays; public speaking, debating and negotiating; technical writing; reporting and editing skills; attention to detail.

Interpersonal: Influencing and persuading individuals and groups; aptitude for leadership; cultural sensitivity with an ability to relate to people from different backgrounds.

Research: Qualitative and quantitative research; capacity to write many reports and fluctuate between reflective or persuasive style; data collection, processing and synthesis of vast amounts of data; interpretation of research and data.

Sample Job Titles

Please note some of these positions may require further training, certification or education. Check out the occupational profiles to review the full details for the occupations that interest you at

  • Advertising Coordinator
  • Announcer/Broadcaster
  • Assistant Media Planner
  • Campaign Manager
  • Communications Consultant
  • Consumer Advocate
  • Copy Writer
  • Development Assistant/Coordinator
  • Editor
  • Editorial Assistant
  • Events Coordinator
  • External Communications Officer
  • Fundraiser
  • Image Consultant
  • Information Officer
  • Journalist
  • Market Research Analyst
  • Marketing Consultant
  • Media Analyst/Officer
  • Media Buyer
  • Multimedia Designer
  • Playwright
  • Policy Analyst/Researcher
  • Presenter
  • Public Relations Specialist
  • Publicity Assistant
  • Publisher
  • Reporter
  • Researcher/Research Assistant
  • Stakeholder Relations Advisor
  • Teacher/Professor
  • Technical Writer
  • Webpage Developer
  • Writer

Potential Industries

  • Art Galleries
  • Broadcasting
  • Communications
  • Community Consultation
  • Consulting Firms
  • Cultural & Heritage
  • Education
  • Editing & Copy Writing
  • Fund Development
  • Government
  • Health Care
  • Human Resources
  • Information Technologies
  • Library Services
  • Marketing Agencies
  • Media
  • Museums
  • Non- Profit & NGO's
  • Oil & Gas
  • Policy Research
  • Politics
  • Public Affairs/Relations
  • Publishing
  • Technical Writing
  • Television Production
  • Writing

Did you know?

Formal Career Assessments like the Strong Interest Inventory and the Myers Briggs Type Indicator can be helpful tools for your career development.  These assessments have been used for decades to help individuals choose a major, explore career options during and upon completion of a degree and to further understand yourself in relationship to the world of work.  Inquire with Career Services if you are interested in these formal assessments.


Key Contacts

Faculty Contact

Arts Students' Centre
Social Sciences Building, SS102
T: 403.220-6318

Clubs on Campus:

Students in Communications 

Career Services
MacEwan Student Centre, Room 188
T: 403.220.8020